Market Strategies International’s Research Operations division provides clients with staff, infrastructure and expertise in the collection and processing of survey data. Staffed by nearly 1300 professionals in management, technical and operations support, and research interviewing, our mission is to deliver you high-quality data on schedule and on budget. Our full-service capabilities include:

• Data Collection including telephone interviewing, Internet interviewing, mail surveys, multi-mode studies, and website evaluations.
• Sample Design and Statistical Support including survey and sample design, sample size estimates, calculation of survey weights and survey errors.
• Data Management including computer-assisted instrument programming, tabulation generation, dataset management, online survey data presentation, network management, and database development and maintenance.
• Data Processing including data entry, verbatim coding, open-ended response cleaning and survey sample profile reporting.
• Data Delivery via secure online portals that support interactive analysis, custom reporting, survey progress tracking, and online document storage.

Each year we complete over two million telephone interviews, nearly 250,000 Internet surveys, and 30,000 IVR surveys as well as provide full logistic support for more than 700 Market Strategies International focus groups. These capabilities allow nearly all our studies to be completed by internal resources that provide extensive quality control strategies to best respond to customer requirements.