Market Strategies International

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Market Strategies Ranked 25th Largest Market Research Firm in the World

Market Strategies International is the 25th largest market research firm in the world, according to “The 2012 Honomichl Global Top 25 Research Report,” published annually in Marketing News.

As a whole, revenue from the global market research industry’s 25 biggest companies grew 4.1% to $18.7B in 2011, representing 58% of total world spend for research. The report puts “real growth” at 1.4% (4.1% growth less a 2.7% adjustment for inflation). Despite the modest increase, Jack Honomichl calls the results “good news given the dire economic conditions in many countries.” The growth in full-time employees increased 6.9% from the prior year.

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