News Releases

March 3, 2010 – The March 1, 2010 issue of American Banker and its sister publication, U.S. Banker , prominently featured Market Strategies’ recent self-funded study, “Consumer Reactions in the U.S. and U.K. to the Global Financial Crisis."
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January 27, 2010 – Market Strategies International has announced that it has spun-off its signature Perception Analyzer business, MSInteractive, which develops and markets the industry-leading Perception Analyzer system.
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November 16, 2009 – Crain’s Detroit Business honored Market Strategies International as one of metro Detroit’s “Cool Places to Work in Tough Times” in its November 2, 2009 issue.
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September 16, 2009 – Market Strategies International has released its annual results from a syndicated study that identifies what primary care physicians perceive to be the top pharmaceutical Patient Assistance Programs (PAPs) in the industry.
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July 20, 2009 – Market Strategies International has opened a new world corporate headquarters in Livonia, Michigan, a suburb of Detroit. As a proud Michigan company for more than 20 years, the construction of this new building signifies Market Strategies’ continued commitment to the Southeast Michigan community, our hundreds of local employees, and to the service of our clients worldwide.
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May 12, 2009 – More than half of financial services consumers in the United States and United Kingdom say their household income has been adversely impacted by the current economic crisis, according to a new Market Strategies International research study of 1,000 consumers that addresses a broad spectrum of financial services issues in both countries.
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February 17, 2009 – Key Opinion Leaders (KOLs) are more narrowly focused than office-based colleagues on a company’s science and innovative capability as the key drivers of corporate image, according to the results of the new 2009 MSImage study released Market Strategies.
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December 13, 2008 – The popularity of retail gift cards continues to grow year-round according to data compiled by global market research leader Market Strategies International in a study commissioned for First Data Corp.
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December 2, 2008 – Market Strategies International is continuing to expand its international reach and increase its global investments with the opening of its London, UK office.
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August 25, 2008 – Market Strategies International has been named the 22nd largest global market research firm in the August 15, 2008 issue of Marketing News magazine.
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July 31, 2008 – Global pharmaceutical companies are ranked by oncologists in Europe on their corporate image and performance in this European Oncology/Hematology study released by Market Strategies.
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June 2, 2008 – More consumers are visiting retail clinics and viewing them as acceptable alternatives to traditional healthcare delivery methods according to the second wave of the annual Market Strategies Retail Clinic Consumer Tracking Study.
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April 25, 2008 – This third annual syndicated study identifies the differences between customer perceptions and industry realities in the energy field. It is designed to help public and regulatory affairs, marketing and customer service professionals, and resource planners within an energy company develop effective corporate strategies in the promotion of renewable and efficient energy and resource use.
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April 8, 2008 – Market Strategies International has released the results from its 2008 MSImage Oncology and Hematology syndicated study that identifies which pharmaceutical/biopharmaceutical company’s are perceived to have the best market image among oncologists and hematologists.
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April 1, 2008 – Market Strategies International, a full-service custom and syndicated research and strategic consulting firm, is about to release its innovative and proprietary 2008 IVR-ASR Energy (Interactive Voice Response and Automated Speech Recognition) Benchmarking Report that examines and ranks the effectiveness of systems developed by energy companies.
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March 12, 2008 — Market Strategies International has released its results from a syndicated study that identifies what primary care physicians perceive to be the top pharmaceutical Patient Assistance Programs (PAPs) in the industry.
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October 2, 2007—Market Strategies International (MSI), a leading full-service market research firm, announced that it has merged with Flake-Wilkerson Market Insights (F-W), a full service market research firm specializing in large scale customer satisfaction and loyalty assessments.
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July 26, 2007—Market Strategies International (MSI), a full-service custom and syndicated research and strategic consulting firm, announced key findings from its latest tracking study of Medicare beneficiaries. MSI’s study, which focused only on those beneficiaries who already hit the coverage gap or anticipate reaching the gap this year, found that those who have reached the gap reported spending much more on out-of-pocket costs than what those who anticipate hitting the gap expect to spend.
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July 25, 2007-Market Strategies International, a full-service custom and syndicated research and strategic consulting firm, announced key findings from its new study, MSImageSM: ASCO 2007. The study revealed that Genentech and Roche were rated as the top performers at ASCO 2007 by practicing US and international Oncologists, respectively.
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July 13, 2007—Market Strategies, Inc. (MSI), a leading full-service custom and syndicated market research firm, announced that it has merged with Doxus, a custom research firm specializing in the technology sector.
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July 10, 2007—Market Strategies International (MSI), a leading full-service custom research and strategic consulting firm, announced findings from a new study focused on public perceptions of the energy industry and its ability to balance energy supply and environmental responsibilities.
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June 19, 2007—Market Strategies International (MSI) announced the publication of an innovative, comparative benchmarking study on Interactive Voice Response (IVR) and Automated Speech Recognition (ASR) menus and systems for energy utilities. The study provides benchmark rankings and ratings for 56 energy utilities’ IVR and ASR menus and systems (gas, electric, combination) which are measured on functionality, usability and aesthetics.
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May 30, 2007—The Distributed Energy Financial Group LLC (DEFG) a specialized consulting and financial services firm focused on the energy technology sector, and Market Strategies Inc. (MSI), the leading energy sector market research firm, released the results today of the Third Annual Alternative Energy Market Survey.
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May 1, 2007—Market Strategies, Inc. (MSI) announced key findings from its 2007 MSInsight®: Financial Services study of nearly 1,000 consumers concerning key issues impacting the financial services industry. Among many of the key findings uncovered by this comprehensive study, MSI found that 23% of consumers believe they may have been a victim of credit card fraud.
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April 23, 2007— Market Strategies, Inc. (MSI), a full-service custom and syndicated, global research and strategic consulting firm, announced key findings from its latest study, 2007 MSImageSM: Oncology Stakeholders. MSI’s annual study reveals that Genentech displays the highest “image” with Medical and Hematological Oncologists, repeating its performance from 2006.
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April 19, 2007—Market Strategies, Inc. (MSI) announced additional key findings from its 2007 MSInsight: Retail Clinic Revolution study of 600 retail clinic users and 900 potential users. One of the most surprising findings uncovered by the MSI study is that strong referral networks are now forming between retail clinics and traditional healthcare systems operating around them.
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April 2, 2007—Market Strategies, Inc. (MSI) announced key findings from its 2007 MSI Retail Clinics Revolution study of 600 retail clinic users and 900 potential users. As the presence of retail clinics continues to grow exponentially (WSJ, 7/26/06) MSI’s comprehensive, in-depth study of users and potential users has become critical. Among many of the myth-shattering findings uncovered by this largest ever study of its kind, MSI found that 12% of retail clinic patients with a primary care physician agree with the statement “retail clinics have mostly or completely replaced my primary care physician for the type of treatments offered at retail clinics.”
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March 13, 2007— On Tuesday, March 13th, at the EUCI Energy Utility Call Center Conference on First Call Resolution in Las Vegas, Market Strategies, Inc. (MSI) announced the Top Quartile results for our third annual Energy Utility IVR-ASR Benchmarking Report (see alphabetical list below). Full details and results will be released at a webinar in April, date and time to be announced. The report is scheduled to be released on May 1.
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February 14, 2007—Market Strategies, Inc. (MSI), an international, full-service custom and syndicated research and strategic consulting firm, recently announced findings from MSConvention: ASH 2006, its annual analysis of physicians’ perceptions and attitudes at the American Society of Hematology (ASH) Convention. The research was conducted by MSI’s Global Life Sciences division and based on responses from 103 Hematologists and Hematological Oncologists who attended ASH.
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October 24, 2006—Market Strategies, Inc. (MSI), a full service custom and syndicated research and strategic consulting firm, announced key findings from its recently released study evaluating Nephrologists’ perceptions of biopharmaceutical companies. Over 200 Nephrologists were asked to rate the importance of more than 30 sales, product/R&D and corporate activities, and then rank how well 15 companies fared in their performance within these measures.
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October 19, 2006—Market Strategies, Inc. (MSI) announced key findings from its latest tracking study of more than 8,000 Medicare beneficiaries. MSI’s study found that Prescription Drug Plan (PDP) enrolled beneficiaries continue to experience few problems in obtaining their medications and, overall, express strong satisfaction with the Part D program.
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