Andy Morrison is Market Strategies International’s chairman and chief executive officer and has served as CEO since 1994. Andy has been involved in the marketing research industry for over 30 years and is one of the original founders of Market Strategies.
Andy specializes in customer satisfaction and loyalty modeling, communications research and public policy issues. His client list includes energy utilities, telecommunications companies, trade associations and government agencies.
Prior to founding Market Strategies, Andy worked for Market Opinion Research where he rose to the position of senior vice president and group director of the Consumer/Media/Social Research Unit. He is well-established in the industry, having served as editor of Marketing Research: A Magazine of Management and Applications, president of the Detroit Chapter of the American Marketing Association and president of the Midwest Chapter of the American Association of Public Opinion Research. He is chair-elect of the Council of American Survey Research Organizations (CASRO) board of directors. Andy has been published in Journalism Quarterly, American Behavioral Scientist and Marketing Research and has been a featured speaker at numerous professional conferences and seminars.
Andy holds a doctorate in mass communications research and a bachelor’s in English and journalism with a teaching certificate from the University of Michigan.
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Jan Brown is president of Market Strategies International and is one of its founders. She has more than 30 years of diverse management experience with Market Strategies, Market Opinion Research and Bechtel Corporation.
Jan specializes in understanding the impact of the healthcare industry’s paradigm shift and its impact on consumers, patients and physicians. Jan uses this insight to help organizations succeed in the new industry structure. Her research focus includes brand management, product development, satisfaction and loyalty, clinical quality, communications development and testing, and business strategy.
Jan is a member of the Market Strategies board of directors and is active in several industry groups. Prior to her current role, Jan was Market Strategies’ chief operating officer, responsible for managing the Research Operations Center, corporate groups and large multi-phase projects.
Jan received her bachelor's degree from Michigan State University and completed the Executive Management Training Program at Stanford University.
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Phil Giroux is chief financial officer of Market Strategies International. He has more than 20 years of experience in finance and operations management.
Phil is responsible for the short- and long-term financial management, planning and information of the company, as well as compliance with federal, state and local financial and tax laws. He also ensures the financial resources are in place to execute the company’s strategic initiatives in conjunction with our partner, Veronis Suhler Stevenson.
Prior to joining Market Strategies International, Phil served as vice president, Finance, for J.D. Power and Associates, where he managed both the strategic and financial direction of the company. In addition, he spent seven years at R.L. Polk & Co. in increasing roles of responsibility, the last being chief financial officer of the company.
Phil has a bachelor’s degree from the University of Michigan, Ann Arbor, and is a member of the Michigan Association of Certified Public Accountants.
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Reg Baker is Market Strategies International’s chief operating officer and oversees all of the company’s research and technology operations.
Reg has specialized in survey techniques and has been especially active in the development and assessment of survey technologies.
Prior to joining Market Strategies International in 1995, Reg served as vice president for research operations at the National Opinion Research Center (NORC) at the University of Chicago. His responsibilities there included oversight of data collection operations, systems planning, and system development.
Active in his profession, Reg has authored numerous articles and papers on such subjects as data quality impacts of new data collection technologies, web survey methodology and questionnaire design, and likely future developments in computer-assisted information collection. He is active in key industry groups including the Association of Public Opinion Research (AAPOR), the Council of American Survey Research Organizations (CASRO) and ESOMAR.
Reg earned a doctorate in history from the University of Pittsburgh and did his undergraduate work in the same field at LeMoyne College.
top of page Peter Carlin is the senior vice president of Market Strategies International’s Healthcare division and brings more than 25 years of experience within healthcare and life sciences to the company.
Peter specializes in oncology, nephrology and hematology strategic market research, along with positioning and messaging studies. He also is responsible for creating Market Strategies International’s Medicare Strategy Vertical.
Prior to joining Market Strategies International in 2003, Peter’s career included tenures at several companies, the most recent being Jstreet, an online market research company, of which he was founder and partner. Peter has also held senior-level positions with several distinguished pharmaceutical companies including Novartis, Ciba and Pfizer. He has been honored with numerous sales and marketing awards and is called upon frequently to speak at pharmaceutical conferences and medical meetings.
Peter earned an Executive MBA from the Wharton School, a master’s degree in labor relations from Binghamton and Cornell universities, and a bachelor’s degree in economics and history from The State University of New York at Cortland.
top of page Theo Downes-Le Guin is a senior vice president in Market Strategies International’s Technology research and consulting division. He has more than 18 years of policy and market research experience. Specializing in technology research, Theo has expertise in market analysis and segmentation, brand equity and new product research and has worked with a number of industry-leading computer-manufacturing and software companies.
Before merging with Market Strategies International, Theo co-founded Doxus, a research consultancy providing marketing and product strategy to leading technology corporations. Prior to Doxus he spent several years at Intel managing market analysis and corporate brand research programs.
Theo holds a master’s in applied social research from the University of Michigan and has published and presented on a variety of research topics including internet panel data quality, online qualitative research and sensitive question-asking.
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Chris Montaglione is a senior vice president at Market Strategies International and head of the Energy and Usability divisions. With over 20 years of experience, Chris has the expertise to work directly with energy clients in traditional and emerging sectors, including utilities, petroleum, energy conservation, renewable power, and government/regulatory/public policy.
Counted among Chris’ specialties are customer and employee satisfaction, retention, and loyalty measurement; competitive market assessments; market segmentation; corporate branding; new product/service development; and strategic planning with executive management.
In prior positions Chris has led research and consulting engagements for Fortune 500 clients in several industries, including energy, healthcare and pharmaceuticals, financial services, mass media, transportation, information services and telecommunications.
Chris is active in the greater market research community, managing a team within Market Strategies International that executes the research behind the American Customer Satisfaction Index (ACSI). Further, Chris has published research projects sponsored by the American Management Association, National Institute of Health, and National Institute on Aging.
Chris earned bachelor degrees in psychology and sociology from the State University of New York College at Geneseo and has completed all coursework and qualifying exams toward his Ph.D. in psychology at Syracuse University.
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Gregg Peterson is the senior vice president of operations at Market Strategies. Gregg is responsible for all Research Operations and Integrated Research Centers – providing strategic and tactical leadership as well as financial oversight. He also plays a key role in furthering the integration of new assets as they come on board as a result of mergers and acquisition activities supported by the VSS-MSI financial partnership.
Previously, Gregg was an executive vice president at Ugam Solutions, a leading provider of outsourced operations and analytics services to the marketing research industry based in India, where he focused his time on strategy, international expansion, new business development and account management. Prior to joining Ugam, Gregg spent 6 years as the executive vice president for North American Operations at marketing research agency Millward Brown.
During his career Gregg has helped shape corporate strategy and successfully led the development and implementation of technology solutions as well as significant process improvements and organizational change initiatives for companies involved in the market research industry.
Gregg has completed graduate study courses in the School of Social Service Administration at the University of Chicago and holds a B.A. in both Business Administration and Sociology from Augustana College.
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Bob Qureshi is Market Strategies International’s Consultant for Europe. In this role Bob advises on European project needs from his base in London. He has more than 20 years experience in providing and managing multi-country research projects in both Western and Eastern Europe and around the world in such regions as the Middle East and Africa.
Before joining Market Strategies Bob has been a senior executive at multiple global market research firms. He was founder and managing director of the Western European office of MASMI Research Group. He also has extensive experience in setting up and conducting complex International studies across several industry sectors for TNS and Synovate.
Bob is a member of ESOMAR, a full member of the Market Research Society (MRS) and has served as a council member for the British Market Research Association. He holds a Bachelor of Arts in Business Studies and International Marketing from Ealing College in London.
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Rob Stone is a senior vice president in Market Strategies International’s Technology research and consulting division and an active member of the market research community for more than 15 years. Throughout his career, Rob has specialized in research for the high-technology and services industries, building a sterling reputation for qualitative methods for product positioning and messaging.
Before merging with Market Strategies International, Rob co-founded Doxus, a research consultancy providing marketing and product strategy to leading technology corporations. Prior to Doxus, Rob worked in technology market research while at Griggs-Anderson Research for major corporate clients in the computing industry.
Rob holds a Ph.D. from Columbia University where he studied the effects of the unfolding market economy on American culture.
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George Wilkerson serves as senior vice president of Market Strategies International’s Communications research division. He has over 20 years of experience providing marketing information to clients in a manner that fosters action on their part.
George understands the importance of turning research data into actionable information for clients. His background includes results-oriented marketing consultation with several of the largest corporations in the world. He has designed and executed major research systems with companies in the telecommunications, heavy equipment and automobile rental industries.
Prior to merging with Market Strategies International, George served as president of Flake-Wilkerson. His expertise includes customer satisfaction and customer value research projects designed to support strategic market planning.
He is an active member of the American Marketing Association (AMA) and the Market Research Association (MRA). In 1997 George was designated one of Arkansas' "Forty Under Forty" by Arkansas Business.
George holds a bachelor's degree in business administration with an emphasis in computer science from the University of Central Arkansas.
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Mark Willard is a senior vice president and head of Market Strategies International’s Financial Services division. Mark has more than 20 years of experience in research.
A specialist in financial services, Mark most recently held the executive vice president position at Research International, where he led the Financial Services practice and served as general manager of their East Coast offices.
Prior to Research International, Mark was the managing director and founding partner of The Willard and Shullman Group, a full-service research and consulting firm. At Willard and Shullman, Mark managed all consulting and project-related activities and was also the firm's chief methodologist. Before Willard and Shullman, Mark was an internal consultant for Citicorp, where he was involved in the development of virtually all of its customer satisfaction measurement programs worldwide.
Mark has an undergraduate degree in psychology from Hofstra University and has completed coursework toward his Ph.D. in applied psychological research, also at Hofstra.
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Ken Athaide is a senior vice president in the Technology research and consulting division of Market Strategies International. Ken leads the company’s IT tracking practice, focusing on branding and advertising, customer satisfaction and product deployment studies for global technology clients.
Ken rejoined Market Strategies in November 2007, having spent the previous five years at TNS where he led the Information Technology segment within TNS NA’s Technology Sector. During his time at TNS, he also served at various times as global account director for two global technology and CPG clients and built a QSR restaurant practice. He joined TNS in 2002, when the company acquired Elrick & Lavidge, where Athaide was the managing director of the Atlanta office. He also spent one year at Thinkologies, an Atlanta-based tech startup
Ken has invested nearly all of his 25-year career to providing strategic market research to clients, with the last 15 years focused in the converging areas of technology, media and telecommunications.
During his first term at Market Strategies, Ken managed the Media and Telecommunications practice for the company from 1992–2000. Prior to that, he led his own research firm and worked in strategy and marketing in Citibank’s credit card group.
Ken holds a B.S. degree in economics from The Wharton School of the University of Pennsylvania.
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Tony DiPonio is Market Strategies International’s vice president of Information Systems. Tony has more than 10 years experience in network and information systems design.
Tony manages Market Strategies’ computer information systems infrastructure. Specifically, he is responsible for managing the company's Wide Area Network (WAN) as well as all of its computing and Internet operations. Over the years, Tony has made substantial contributions to Market Strategies and its clients by developing the company's Computer Assisted Telephone Interviewing (CATI) network information system and web-based interviewing system. He also manages a team of company-wide Information System employees.
Prior to joining Market Strategies, Tony developed inventory management systems and implemented NW Coughlin's first Local Area Network (LAN). He also volunteers his expertise as a member of the Systems Advisory Committee for The Children's Center in Detroit.
Tony earned a bachelor’s degree and an MBA in computer systems from Eastern Michigan University.
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Paul Donagher is a senior vice president of Client Partnerships in the Little Rock office of Market Strategies International, having joined the firm via the merger with Flake-Wilkerson in 2007. Paul’s nine years of experience in market research have enhanced client knowledge of their customers and brands via his expertise in methodology, research management, and analysis. Paul has worked in the technology, healthcare, CPG and financial services sectors with major clients.
Prior to joining Flake-Wilkerson, Paul was responsible for client services for Research International (RI). During his tenure at RI, Paul’s research expertise on brand loyalty, segmentation, choice modeling, innovation and customer satisfaction provided actionable research to clients for improving their businesses. He has a strong quantitative research background and is also adept at qualitative research design and interpretation. Prior to his work for Research International, he was director of primary research for Aberdeen Group.
In addition to his work in the United States, Paul was a researcher for the National Center for Social Research in London, UK. He provided research design and development, as well as managed fieldwork and data analysis for a number of government-sponsored studies.
Paul has an M.Sc. in social research methods from the University of Strathclyde, Glasgow, UK, and a B.A. in economics and politics from Glasgow Caledonian University, Glasgow, UK.
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Leona Foster is a senior vice president of Market Strategies and one of its founders. She has been involved in the marketing research industry for 27 years and is recognized as a strategic, creative thinker. Her research specialties include customer satisfaction and retention, new product development, branding, advertising evaluation and market segmentation.
Leona is an expert in the Financial Services arena, focusing on clients in Retail Banking, Credit Cards, Investments and Property and Casualty Insurance. Prior to joining MSI, Leona served as a vice president of Market Opinion Research for seven years where she conducted customer satisfaction and general market research projects. Her career began as a market research analyst with the Quaker Oats Company.
Leona is an active, 27-year member of the American Marketing Association (AMA). As an member she has served as past vice president of its Marketing Research Council and been a member of the AMA Board of Directors. Leona also has been chairperson of the 1993 AMA Marketing Research Conference, the 2000-2001 Energy Marketing Research Conference and the 2008 Executive Insights conference.
Leona has significant teaching experience having also guest lectured at the School of Bank Marketing in Boulder, Colo. and at Walsh College in Troy, Mich.
She earned an MBA in marketing from the University of Michigan and a bachelor's degree in economics from Kalamazoo College.
An avid friend to animals, Leona volunteers at Best Friends Animal Sanctuary in Kanab, Utah.
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Jack Fyock is a vice president of Market Strategies International in the Healthcare research and consulting division.
A social psychologist, Jack has directed many innovative projects in formative research, communications research, message development and program evaluations. He has extensive experience in Medicare communication research and has published work in the Health Care Financing Review, a peer-reviewed journal, related to beneficiary perceptions of the Medicare program as well as on beneficiary reactions toward healthcare delivery.
Prior to joining Market Strategies, Jack owned his own research company, was a senior manager with BearingPoint, and served as the principal research lead on Centers for Medicare & Medicaid Services (CMS) communications research and evaluation projects.
Jack received his bachelor’s degree from Randolph-Macon College and his master’s and doctorate degrees in social psychology from the University of Maryland at College Park.
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Errol Hau is a vice president in the Financial Services division for Market Strategies International. Errol has more than 15 years of professional experience in the market research and financial services fields. At Market Strategies Errol is responsible for providing clients with strategic insight using scientific market research techniques that address the needs of leading financial services companies.
Errol worked as a senior director of public sector markets and client services with Foresee Results in Ann Arbor, Mich. before joining Market Strategies. There he oversaw the development of multiple departments and programs including online customer satisfaction, product management, client services, technical implementation, and sales and marketing. He also built a team of more than 40 experienced market research analysts.
His past roles include serving as a director of product management and marketing for Fiserv, formerly CheckFree Corporation. Previously he worked in a variety of capacities for U.S. Bank, including senior product manager and retail/small business banking specialist. He also worked for RBC Dain Rauscher, which at the time was the ninth largest full-service securities firm in the U.S.
Errol earned an MBA in Finance from the University of St. Thomas in Minneapolis, Minn. and a bachelor’s degree from the University of Wisconsin in Madison. He is a Certified Cash Manager, has earned his Commercial Credit Analysis certification from the American Institute of Banking, and is a member of the Product Development and Management Association.
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Carol Hurwitz is a senior vice president at Market Strategies International. She has conducted private and public sector research for more than 20 years and is an experienced project director, operations manager and staff trainer.
Carol is responsible for research study design, coordination and management for pharmaceutical and other healthcare clients. She has managed large scale, multi-phase projects, several of which have involved working with physicians, nurses and pharmacists in data collection and data management activities. She is an experienced focus group moderator and has conducted numerous one-on-one interviews with healthcare professionals. Carol has also trained members of the professional community to perform data collection activities in accordance with the highest research standards.
Prior to joining Market Strategies, Carol spent seven years with the University of Michigan as a research associate working on grants from agencies such as the National Heart, Lung and Blood Institute and the National Institute for Alcoholism and Drug Abuse.
Carol holds a master's degree in public health from the University of Michigan and a bachelor's degree in psychology from Cornell University.
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Margee Kaczmarek is Market Strategies International’s vice president of Human Resources. Margee has more than 15 years of strategic human resources experience and is responsibility for developing and implementing strategic and tactical human resources initiatives. Margee and her team oversee all aspects of human resources, including staffing, compensation, benefits, employee relations, training and organizational development.
Before joining Market Strategies, Margee was vice president of Human Resources for Entertainment Publications. In addition, Margee has held human resources management positions for Tenneco Automotive and General Mills.
Margee holds a bachelor's degree in communications arts and sciences and a master's degree in labor and industrial relations from Michigan State University. She also is certified as a Senior Professional in Human Resources (SPHR).
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Jack Lloyd is a vice president in the Energy division of Market Strategies International. With more than 20 years of experience in market research and management consulting, he has led domestic and international projects for Fortune 100 clients in many industries, including energy, automotive, telecommunications, computers, financial services, pharmaceuticals, consumer products, airlines and the media. He is well versed in state-of-the-art quantitative techniques and has strong expertise in executive interviewing, focus group leadership and qualitative research. In addition, he is adept at translating complex research findings into practical strategic advice.
Throughout his career, Jack has helped clients address a full range of strategic marketing issues including customer loyalty and retention, market analysis and forecasting, branding/corporate reputation, segmentation, new product/service research and competitive analysis.
Prior to joining Market Strategies in 2002, Jack worked at leading companies, the most recent being Opinion Research Corporation where he served as associate director of brand research. He has also been: an independent consultant focusing on customer loyalty research and modeling, service quality/productivity improvement and brand research for energy utility clients; marketing research manager at Southern California Edison where he helped to prepare the company for competition in California's electricity market; and founder of IdeaNet, a website giving corporate strategists access to advice from leading business schools and consulting firms. Jack has also served The Futures Group (TFG, now part of Deloitte Consulting), a management consulting firm specializing in strategic market analysis and long-term planning for companies facing changing and uncertain conditions.
Jack earned an MBA from the Yale School of Management, where he concentrated in marketing strategy and quantitative methods. He also earned a master's degree in political science from York University in Toronto and a bachelor's degree in political science from Michigan State University.
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Jean Malarkey is a vice president in the Technology research and consulting division of Market Strategies International, coming to the firm via the merger with Doxus in 2007. Jean has conducted technology-related research for more than a decade. The majority of Jean’s work has focused on concept development and refinement of products ranging from digital cameras and printers to networking hardware and enterprise software licensing.
Jean is a seasoned qualitative research moderator with extensive business-to-business and consumer moderating experience. She has also conducted a broad range of quantitative research, including customer profiling and choice modeling. Many of Jean’s projects involve research in Europe, Asia and/or Latin America as well as the US.
Prior to 2004, Jean was vice president and manager of Gartner Custom Research's client services department.
Jean holds an MBA from Georgetown University and a bachelor of arts in comparative religion from Pomona College.
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Pamela S. McGill is a senior vice president of Client Partnerships at Market Strategies International. Coming to Market Strategies through its merger with Flake-Wilkerson, Pam has 16 years of experience in the industry and previously held the title of director of research. In her current role, Pam works closely with clients to develop appropriate research studies to meet their needs. In addition to recommending individual projects, she strives to build partnerships with her clients to provide complete research programs to sustain them into the future.
Previously a senior consultant with another marketing research firm in Arkansas, Pam has worked with clients across a range of industries. Her familiarity with National Committee for Quality Assurance requirements has added value to healthcare research. At the same time, Pam has had significant involvement in telecommunications, utility and financial services research.
Pam graduated cum laude from the University of Arkansas at Fayetteville with a bachelor's degree in marketing. She also holds a master's degree in business administration from the same institution.
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Susan McIntyre is a vice president in the Healthcare division of Market Strategies International and has 18 years of market research experience in the healthcare industry. Susan is known for her comprehensive understanding of the issues facing health insurers, hospitals and health systems as well as innovative research design and insightful analysis.
Susan joined Market Strategies in 1999 and is responsible for designing and directing strategic market research projects and delivering actionable reports and executive presentations. Susan’s specialties include new product and service development, brand and communications development and tracking, customer satisfaction and loyalty measurement and customer web and telephone inquiry satisfaction.
Prior to joining Market Strategies, Susan served as corporate research manager for Regence, a leading health insurer in the Pacific Northwest, where she was responsible for customer satisfaction and loyalty, brand positioning, customer segmentation, product development and communications research as well as secondary research, competitive intelligence and forecasting.
Susan earned an MBA from Seattle University and a bachelor’s degree in business and marketing from Seattle Pacific University.
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Katy Palmer is a vice president in the Healthcare division of Market Strategies International. Katy has more than ten years of market research experience in the pharmaceutical industry and is known for her expertise in the therapeutic areas of central nervous system, women’s health and infectious disease. Her research specialties include advanced quantitative methodologies such as choice-based modeling, segmentation and message testing.
Katy is responsible for designing and managing strategic marketing research for pharmaceutical clients. Since joining Market Strategies in 2000, she has cultivated strong relationships with her clients through her commitment to delivering results that are insightful and actionable.
Katy has authored many articles on infectious disease in leading industry publications including Molecular Microbiology, Infection and Immunity and Journal of Infectious Disease. Prior to joining Market Strategies, she served Eli Lilly and Company as a market research consultant on an antidepressant team within the global market research department. While there, she was responsible for primary market research and forecasts of new products. Katy also served The MattsonJack Group as a pharmaceutical research analyst and consultant where she conducted market opportunity analysis, forecasting and licensing opportunity analysis.
Katy’s Ph.D. is in infectious disease from Washington University and she holds a bachelor’s degree in biology from Lake Forest College.
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Brad Perkins is a Vice President in the Healthcare division of Market Strategies International and is responsible for directing research projects and consulting services with its pharmaceutical clients.
Prior to joining Market Strategies International in 2008, Brad was a Vice President at Harris Interactive where he focused on pharmaceutical and other healthcare clients.
Brad also extensive experience working in the pharmaceutical industry, starting with Astra-Merck Pharmaceuticals. He has held multiple positions within pharmaceutical sales, including hospital contracting and primary and specialty care sales. From these experiences, Brad brings a rich knowledge and deep understanding of the practical application of marketing strategy and tactics to his role. He also has a strong understanding of the decision dynamics within multiple treatment settings and situations.
Brad received his Bachelor of Science from Cornell University, with concentrations in Business Management and Marketing.
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Bob is a statistician and econometrician with over 15 years of experience with advanced analysis techniques, including conjoint/discrete choice, marketing mix models, market segmentation, perceptual maps, and structural equations modeling. Over the last five years, Bob has led the analytical team at Market Strategies in over 65 conjoint/discrete choice and related new-product studies covering a wide range of study objectives, including demand forecasts, product optimization, and product line extensions.
As a senior statistician, Bob was the analytical team member in satisfaction research relating key drivers to overall satisfaction and retention/profitability.
Bob is a member of the American Marketing Association, the American Statistical Association, and the American Association for the Advancement of Science. He has earned a Ph. D. in statistics and management science from the University of Michigan, an MBA from the University of Utah and a B.S. in mathematics from the University of New Hampshire.
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Raymond Reno is a vice president and senior marketing scientist of Market Strategies International’s Marketing Sciences Group (MSG). Ray is recognized as a creative problem-solver who brings to Market Strategies an extensive training in analytics and methodology, as well as a keen understanding of the consumer and brand issues businesses face.
Ray specializes in the design of consumer segmentations and market frameworks, assessment of the differentiation of brand equities and the identification and quantification of potential brand value propositions. He has applied these techniques across numerous industries including telecommunications, financial services, insurance, pharmaceutical and healthcare.
Prior to joining Market Strategies, Ray served the Chicago-based consulting firms of McKinsey & Company and Envision as a marketing/branding expert within the pharmaceutical, insurance and service industries. He also served the University of Notre Dame as an assistant professor of social psychology for seven years.
Ray earned a Ph.D. and master’s degree in social psychology from Arizona State University as well as a bachelor’s degree in psychology and English from Adrian College.
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Lee Slutz is a vice president and senior marketing scientist of Market Strategies International’s Marketing Sciences Group. Lee has 25 years of experience in traditional marketing analytics, data mining and in implementing an array of other innovative solutions for customer relationship and database marketing requirements.
Lee’s primary focus is on designing integrative solutions that establish the return on investment of customer-centricity by linking satisfaction, loyalty and other attitudinal data, to such transactional data as financial, employee and internal process market research.
Prior to joining Market Strategies, Lee held positions with Comerica Bank as Vice President and Manager of Database Marketing and Modeling; with Alliance Data Systems as Director of the Customer Insights & Solutions Group; and with Wells Fargo as Vice President and Manager of Model Development for the Customer Information and Risk Management Group. Lee also has worked for Bank of America and Booz, Allen & Hamilton, Inc. in similar roles.
Lee has Masters’ degrees in Applied Mathematics from Johns Hopkins University and Systems Engineering from the University of Virginia. He also has a Bachelor’s degree in psychology from Virginia Tech University and has completed all but the dissertation for his Doctorate in Economics from George Washington University.
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Shawn Wade, Ph.D., has joined Market Strategies International’s global Healthcare division as a vice president. In this role Shawn leads the company’s new Los Angeles office, and is responsible for its Specialty Pharmaceuticals Practice, including Oncology.
Shawn previously was a senior vice president in healthcare research for Harris Interactive where he supervised research teams for a variety of clients in the pharmaceutical industry. He has also managed research projects in such fields as biotechnology, oncology, inflammation and nephrology in the U.S., Europe and within the emerging countries worldwide.
In past roles Shawn managed a TIME/CNN political poll. Along with his expertise in healthcare market research and consulting, he has managed primary research in such industries as entertainment, CPG and public relations.
Shawn has a doctorate in political science from UCLA, where he served as an assistant professor for two years. He is the co-author of various manuscripts in peer review journals related to healthcare topics. He also has a Master’s Degree in Developmental Economics and a Bachelor’s in Political Science from the University of California at Riverside.
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