Andy Morrison is Market Strategies International’s chairman and chief executive officer and has served as CEO since 1994. Andy has been involved in the marketing research industry for over 30 years and is one of the original founders of Market Strategies.
Andy specializes in customer satisfaction and loyalty modeling, communications research and public policy issues. His client list includes energy utilities, telecommunications companies, trade associations and government agencies.
Prior to founding Market Strategies, Andy worked for Market Opinion Research where he rose to the position of senior vice president and group director of the Consumer/Media/Social Research Unit. He is well-established in the industry, having served as editor of Marketing Research: A Magazine of Management and Applications, president of the Detroit Chapter of the American Marketing Association and president of the Midwest Chapter of the American Association of Public Opinion Research. He is chair-elect of the Council of American Survey Research Organizations (CASRO) board of directors. Andy has been published in Journalism Quarterly, American Behavioral Scientist and Marketing Research and has been a featured speaker at numerous professional conferences and seminars.
Andy holds a doctorate in mass communications research and a bachelor’s in English and journalism with a teaching certificate from the University of Michigan.
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Reg Baker is president and chief operating officer of Market Strategies International. He is a 30-year veteran of the research industry having worked in its commercial and academic sectors.
Throughout his career, Reg has held a number of managerial positions overseeing a broad range of functions including systems development, information technology, advanced analytics, sampling, data processing and survey operations. He has a longstanding interest in the evolution of survey research methods in response to changing technologies, spanning such key innovations at CATI, CAPI, Web surveys and online panels. He is widely viewed as an expert in survey technologies, presenting frequently at industry conferences and authoring numerous papers and articles. His blog, the survey geek , has an international following.
Reg is active in a number of national and international industry and professional associations. He has served on a number of CASRO committees and is a member of the Advisory Board of the CASRO Institute on Research Quality. He is a longtime member of AAPOR, where he chairs its Standards Committee and sits on its Executive Council. In addition, he has served on a number of ESOMAR task forces charged with development of guidelines for research.
Prior to joining Market Strategies in 1995, Reg was VP of Research Operations Services at NORC at the University of Chicago. He earned a doctorate in history from the University of Pittsburgh and is a graduate of LeMoyne College.
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Jan Brown is former president and board member of Market Strategies International and is one of its founders. She has more than 30 years of diverse management experience with Market Strategies, Market Opinion Research and Bechtel Corporation.
Jan specializes in understanding the impact of the healthcare industry’s paradigm shift and its impact on consumers, patients and physicians. Jan uses this insight to help organizations succeed in the new industry structure. Her research focus includes brand management, product development, satisfaction and loyalty, clinical quality, communications development and testing, and business strategy.
Jan is a member of the Market Strategies board of directors and is active in several industry groups. Prior to her current role, Jan was Market Strategies’ chief operating officer, responsible for managing the Research Operations Center, corporate groups and large multi-phase projects.
Jan received her bachelor's degree from Michigan State University and completed the Executive Management Training Program at Stanford University.
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Phil Giroux is executive vice president and chief financial officer of Market Strategies International. He has more than 20 years of experience in finance and operations management.
Phil is responsible for the short- and long-term financial management, planning and information of the company, as well as compliance with federal, state and local financial and tax laws. He also ensures the financial resources are in place to execute the company’s strategic initiatives in conjunction with our partner, Veronis Suhler Stevenson.
Prior to joining Market Strategies International, Phil served as vice president, Finance, for J.D. Power and Associates, where he managed both the strategic and financial direction of the company. In addition, he spent seven years at R.L. Polk & Co. in increasing roles of responsibility, the last being chief financial officer of the company.
Phil has a bachelor’s degree from the University of Michigan, Ann Arbor, and is a member of the Michigan Association of Certified Public Accountants.
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Peter Carlin serves as executive vice president of Market Strategies International’s Healthcare and Financial Services research divisions. He brings more than 25 years of experience within healthcare and life sciences to the company.
Peter specializes in oncology, nephrology and hematology strategic market research, along with positioning and messaging studies. He also is responsible for creating Market Strategies International’s Medicare Strategy Vertical.
Prior to joining Market Strategies International in 2003, Peter’s career included tenures at several companies, the most recent being Jstreet, an online market research company, of which he was founder and partner. Peter has also held senior-level positions with several distinguished pharmaceutical companies including Novartis, Ciba and Pfizer. He has been honored with numerous sales and marketing awards and is called upon frequently to speak at pharmaceutical conferences and medical meetings.
Peter earned an Executive MBA from the Wharton School, a master’s degree in labor relations from Binghamton and Cornell universities, and a bachelor’s degree in economics and history from The State University of New York at Cortland.
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Theo Downes-Le Guin serves as executive vice president in Market Strategies International’s Technology research and consulting division. He has more than 20 years of market and policy research experience. Specializing in technology research, Theo has expertise in qualitative and quantitative market analysis, brand equity and new product research and has worked with a number of industry-leading computer-manufacturing and software companies.
Before merging with Market Strategies International, Theo co-founded Doxus, a research consultancy providing marketing and product strategy to leading technology corporations. Prior to Doxus, Theo managed market analysis and corporate brand research programs at Intel and various health policy survey programs at RAND. Theo holds a master’s in applied social research from the University of Michigan and has published and presented on a variety of research topics including internet panel data quality, online qualitative research and sensitive question-asking.
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Rob Stone serves as executive vice president of Market Strategies International’s Technology research and consulting division. As an active member of the market research community for more than 15 years, Rob has specialized in research for the high-technology and services industries, building a sterling reputation for qualitative methods for product positioning and messaging.
Before merging with Market Strategies International, Rob co-founded Doxus, a research consultancy providing marketing and product strategy to leading technology corporations. Prior to Doxus, Rob worked in technology market research while at Griggs-Anderson Research for major corporate clients in the computing industry.
Rob holds a Ph.D. from Columbia University where he studied the effects of the unfolding market economy on American culture.
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George Wilkerson serves as executive vice president of Market Strategies International’s Communications and Energy research divisions. He has over 20 years of experience providing marketing information to clients in a manner that fosters action on their part.
George understands the importance of turning research data into actionable information for clients. His background includes results-oriented marketing consultation with several of the largest corporations in the world. He has designed and executed major research systems with companies in the telecommunications, heavy equipment and automobile rental industries.
Prior to merging with Market Strategies International, George served as president of Flake-Wilkerson. His expertise includes customer satisfaction and customer value research projects designed to support strategic market planning.
He is an active member of the American Marketing Association (AMA) and the Market Research Association (MRA). In 1997 George was designated one of Arkansas' "Forty Under Forty" by Arkansas Business.
George holds a bachelor's degree in business administration with an emphasis in computer science from the University of Central Arkansas.
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Chris Montaglione is a senior vice president at Market Strategies International and head of the Energy division. With over 20 years of experience, Chris has the expertise to work directly with energy clients in traditional and emerging sectors, including utilities, petroleum, energy conservation, renewable power, and government/regulatory/public policy.
Counted among Chris’ specialties are customer and employee satisfaction, retention, and loyalty measurement; competitive market assessments; market segmentation; corporate branding; new product/service development; and strategic planning with executive management.
In prior positions Chris has led research and consulting engagements for Fortune 500 clients in several industries, including energy, healthcare and pharmaceuticals, financial services, mass media, transportation, information services and telecommunications.
Chris is active in the greater market research community, managing a team within Market Strategies International that executes the research behind the American Customer Satisfaction Index (ACSI). Further, Chris has published research projects sponsored by the American Management Association, National Institute of Health, and National Institute on Aging.
Chris earned bachelor degrees in psychology and sociology from the State University of New York College at Geneseo and has completed all coursework and qualifying exams toward his Ph.D. in psychology at Syracuse University.
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Gregg Peterson is the senior vice president of operations at Market Strategies. Gregg is responsible for all Research Operations and Integrated Research Centers – providing strategic and tactical leadership as well as financial oversight. He also plays a key role in furthering the integration of new assets as they come on board as a result of mergers and acquisition activities supported by the VSS-MSI financial partnership.
Previously, Gregg was an executive vice president at Ugam Solutions, a leading provider of outsourced operations and analytics services to the marketing research industry based in India, where he focused his time on strategy, international expansion, new business development and account management. Prior to joining Ugam, Gregg spent 6 years as the executive vice president for North American Operations at marketing research agency Millward Brown.
During his career Gregg has helped shape corporate strategy and successfully led the development and implementation of technology solutions as well as significant process improvements and organizational change initiatives for companies involved in the market research industry.
Gregg has completed graduate study courses in the School of Social Service Administration at the University of Chicago and holds a B.A. in both Business Administration and Sociology from Augustana College.
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Mark Willard is a senior vice president and head of Market Strategies International’s Financial Services division. Mark has more than 20 years of experience in research.
A specialist in financial services, Mark most recently held the executive vice president position at Research International, where he led the Financial Services practice and served as general manager of their East Coast offices.
Prior to Research International, Mark was the managing director and founding partner of The Willard and Shullman Group, a full-service research and consulting firm. At Willard and Shullman, Mark managed all consulting and project-related activities and was also the firm's chief methodologist. Before Willard and Shullman, Mark was an internal consultant for Citicorp, where he was involved in the development of virtually all of its customer satisfaction measurement programs worldwide.
Mark has an undergraduate degree in psychology from Hofstra University and has completed coursework toward his Ph.D. in applied psychological research, also at Hofstra.
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Dan Callahan is a vice president of research and consulting at Market Strategies International and works with clients across the Technology, Healthcare and Financial Services divisions.
He specializes in leading multi-phase, international research programs that combine qualitative and quantitative methodologies. Dan has conducted research in more than 15 countries with a particular focus on emerging markets.
Over the years, Dan has moderated hundreds of focus groups, in-person interviews and online interviews with IT professionals, financial professionals, physicians and consumers. He is particularly interested in brand development with an emphasis on positioning, messaging and advertising research.
Prior to joining Market Strategies, Dan served as research director for the Link Group where he led pharmaceutical and technology research projects. Dan is a Phi Beta Kappa graduate from the University of North Carolina at Chapel Hill.
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Keri Christensen serves as vice president of Market Strategies International’s Communications division. With more than 15 years of experience in primary market research on the supplier and client sides, Keri has a keen sense of balancing the ROI of a given research initiative to address clients’ strategic opportunities and business challenges.
In particular, Keri has a passion for working with clients to identify untapped market spaces and underserved segments; optimize new product and service offerings; and develop branding and communications to reach a company’s target markets. She is equally comfortable applying a range of qualitative and quantitative tools to help clients achieve their research goals.
Over the course of her career, Keri has worked across many industry sectors but has an affinity for and expertise in telecommunications and technology. She led the research supporting the business case and subsequent launch of Sprint’s integrated Remote Access Service (RAS), Push-to-Talk offer (ReadyLink) and the wireless industry’s first B2B service level agreements. In her previous positions on the supplier side, her clients included Motorola, T-Mobile and Verizon Wireless.
Keri has a bachelor’s degree in cultural geography from the University of Colorado – Boulder and a master’s degree in marketing from the University of Colorado – Denver.
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Andrew is a vice president in the Energy division of Market Strategies International. Since joining the company in 2005, he has leveraged his 13 years experience in quantitative methodologies and qualitative moderation to implement customer satisfaction and strategic communications initiatives for some of the nation’s leading electric and natural gas utilities.
His current work centers on customer satisfaction tracking programs, transaction research, new product development, communications strategy development and strategic planning. He also shares lead development and consulting responsibilities for the company’s syndicated “E2: Energy and the Environment” research program which helps utilities reconcile public expectations of energy needs and environmental concerns with industry objectives.
Prior to joining Market Strategies, Andrew served as a senior research executive for Harris Interactive’s Government and Industry Associations team. During that time, he served as the lead researcher for the American Petroleum Institute’s RP-1162 Pilot Study, one of the nation’s first research efforts to evaluate the effectiveness of pipeline safety communications. Andrew has also worked with many energy associations including the American Petroleum Institute, The American Gas Association and The Edison Electric Institute.
He earned his bachelor’s degree in political science and sociology at Miami University in Oxford, Ohio.
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David Dickinson, a vice president in Market Strategies International's Technology division, has been conducting technology-related research since the early 1980s. He is a seasoned researcher and facilitator whose experience spans the gamut of qualitative and quantitative research. His depth of experience gives him the ability to synthesize large amounts of input to concise, big-picture conclusions. That experience also provides the ability to guide his clients on effective research techniques while maintaining a flexibility of approach that clients value. And, as a moderator, he navigates groups with an easy manner, putting people at ease and drawing them into the research process.
In addition to being a skilled research practitioner, David has held senior management positions in the research industry with companies focused on the technology sector; is an effective educator who has lead college courses and corporate trainings on research and insight generation; and has been an entrepreneur in a new business start-up that focused on developing service solutions based on the global demographic trend toward an aging population. Prior to joining Market Strategies, David helped grow Griggs Anderson Research into the largest technology-focused ad hoc research company in the country and managed the transition when it was acquired by Gartner in 1998. As a group vice president, he was also responsible for consolidating and advancing Gartner’s worldwide research operations.
David graduated cum laude with a bachelor's degree in sociology from Amherst College.
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Tony DiPonio is Market Strategies International’s senior vice president of Information Systems. Tony has more than 10 years experience in network and information systems design.
Tony manages Market Strategies’ computer information systems infrastructure, data collection systems, portals and system development. Specifically, he is responsible for managing the company's Wide Area Network (WAN) as well as all of its computing and Internet operations. Over the years, Tony has made substantial contributions to Market Strategies and its clients by developing the company's Computer Assisted Telephone Interviewing (CATI) network information system and web-based interviewing system. He also manages a team of company-wide Information System employees.
Tony is actively involved in the Council for American Survey Research Organizations (CASRO) Technology Conference. He also volunteers his expertise as a member of the Systems Advisory Committee for The Children's Center in Detroit.
Tony earned a bachelor’s degree and an MBA in computer systems from Eastern Michigan University.
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Paul Donagher is a vice president in the Communications division of Market Strategies International, having joined the company via a merger with Flake-Wilkerson in 2007.
For the past decade, Paul has leveraged his expertise in market research methodology, management and analysis to help his clients better understand their brands and customers. His industry specialties include technology, healthcare, financial services and CPG.
Before Flake-Wilkerson, Paul managed client services for Research International. In this role, his expertise in brand loyalty, segmentation, choice modeling and customer satisfaction provided the actionable research his clients needed to make strategic decisions. He has a strong quantitative background and is equally adept at qualitative design and interpretation.
Paul also served as director of primary research for Aberdeen Group and as a researcher for the National Center for Social Research in London, UK, where he managed research design, fieldwork and analysis for a number of government-sponsored studies.
He has a master’s degree in social research from the University of Strathclyde, Glasgow, UK, and a bachelor’s degree in economics and politics from Glasgow Caledonian University, Glasgow, UK.
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Leona Foster is a senior vice president at Market Strategies and one of its founders. She has been involved in the market research industry for 29 years and is recognized as a strategic, creative thinker. Her research specialties include customer satisfaction and retention, new product development, branding, advertising evaluation and market segmentation.
Leona is an expert in the financial services arena, focusing on clients in retail banking; credit and debit cards; investments; and property and casualty insurance. Prior to joining Market Strategies, Leona served as a vice president of Market Opinion Research for seven years where she conducted customer satisfaction and general market research projects. Her career began as a market research analyst with the Quaker Oats Company.
Leona is an active, 29-year member of the American Marketing Association (AMA). As a member, she has served as past vice president of the Marketing Research Council and was elected to the National AMA Board of Directors in 2009. Leona was chairperson of the 1993 AMA Marketing Research Conference, the 2000-2001 Energy Marketing Research Conference and the 2008 Executive Insights Conference. She is currently serving on the SmartxChange Conference committee.
Leona has significant teaching experience having also guest lectured at the School of Bank Marketing in Boulder, Colorado and at Walsh College in Troy, Michigan.
She earned an MBA in marketing from the University of Michigan and a bachelor's degree in economics from Kalamazoo College.
An avid friend to animals, Leona volunteers at Best Friends Animal Sanctuary in Kanab, Utah.
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Jack Fyock is a vice president of Market Strategies International in the Healthcare research and consulting division.
A social psychologist, Jack has directed many innovative projects in formative research, communications research, message development and program evaluations. He has extensive experience in Medicare communication research and has published work in the Health Care Financing Review, a peer-reviewed journal, related to beneficiary perceptions of the Medicare program as well as on beneficiary reactions toward healthcare delivery.
Prior to joining Market Strategies, Jack owned his own research company, was a senior manager with BearingPoint, and served as the principal research lead on Centers for Medicare & Medicaid Services (CMS) communications research and evaluation projects.
Jack received his bachelor’s degree from Randolph-Macon College and his master’s and doctorate degrees in social psychology from the University of Maryland at College Park.
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Errol Hau is a vice president in the Financial Services division for Market Strategies International. Errol has more than 15 years of professional experience in the market research and financial services fields. At Market Strategies Errol is responsible for providing clients with strategic insight using scientific market research techniques that address the needs of leading financial services companies.
Errol worked as a senior director of public sector markets and client services with Foresee Results in Ann Arbor, Mich. before joining Market Strategies. There he oversaw the development of multiple departments and programs including online customer satisfaction, product management, client services, technical implementation, and sales and marketing. He also built a team of more than 40 experienced market research analysts.
His past roles include serving as a director of product management and marketing for Fiserv, formerly CheckFree Corporation. Previously he worked in a variety of capacities for U.S. Bank, including senior product manager and retail/small business banking specialist. He also worked for RBC Dain Rauscher, which at the time was the ninth largest full-service securities firm in the U.S.
Errol earned an MBA in Finance from the University of St. Thomas in Minneapolis, Minn. and a bachelor’s degree from the University of Wisconsin in Madison. He is a Certified Cash Manager, has earned his Commercial Credit Analysis certification from the American Institute of Banking, and is a member of the Product Development and Management Association.
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Jack Horne is a vice president in the Marketing Sciences Group at Market Strategies International. He has worked as an applied statistician for more than 20 years in fields as diverse as technology and communications; financial services; healthcare and drug development; biochemistry and sensory perception of foods; and consumer packaged goods.
Over the past ten years, Jack has focused exclusively on market research applications and is well-versed in a wide array of methods including choice modeling, segmentation, key drivers analysis and other advanced regression techniques. He especially thrives on moving the field of choice modeling forward and building complex designs, models and simulators to answer his clients’ critical business questions. Jack has a solid underpinning of the mathematical theory behind these methods and has a knack for explaining them in an easy-to-understand, actionable way.
He is an active member of the American Marketing Association and the American Statistical Association.
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Carol Hurwitz is a senior vice president at Market Strategies International. She has conducted private and public sector research for more than 20 years and is an experienced project director, operations manager and staff trainer.
Carol is responsible for research study design, coordination and management for pharmaceutical and other healthcare clients. She has managed large scale, multi-phase projects, several of which have involved working with physicians, nurses and pharmacists in data collection and data management activities. She is an experienced focus group moderator and has conducted numerous one-on-one interviews with healthcare professionals. Carol has also trained members of the professional community to perform data collection activities in accordance with the highest research standards.
Prior to joining Market Strategies, Carol spent seven years with the University of Michigan as a research associate working on grants from agencies such as the National Heart, Lung and Blood Institute and the National Institute for Alcoholism and Drug Abuse.
Carol holds a master's degree in public health from the University of Michigan and a bachelor's degree in psychology from Cornell University.
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Margee Kaczmarek is Market Strategies International’s senior vice president of Human Resources. Margee has more than 20 years of strategic human resources experience and is responsible for developing and implementing strategic and tactical human resources initiatives. She and her team oversee all aspects of human resources, including staffing, compensation, benefits, employee relations, training and organizational development. Margee also oversees the office administration team, including mailroom and production services.
Before joining Market Strategies, Margee was vice president of Human Resources for Entertainment Publications. In addition, Margee has held human resources management positions for Tenneco Automotive and General Mills.
Margee holds a bachelor's degree in communications arts and sciences and a master's degree in labor and industrial relations from Michigan State University. She also is certified as a Senior Professional in Human Resources (SPHR).
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Erin Leedy is a vice president of research and consulting in the Technology division of Market Strategies International. She has been conducting technology research since 1996, focusing on the development of new hardware, software and services for the consumer and business markets. Erin has led numerous international research engagements, conducting research in both established and emerging markets.
On the qualitative side, Erin is a skilled focus group moderator who specializes in observational and contextual site visits, modified ethnographic approaches, out-of-box and beta testing and product placements in consumer and business environments. Her quantitative expertise includes customer profiling, market exploration, segmentation and choice modeling. Whether employing qualitative or quantitative approaches, Erin is passionate about research that informs new product development.
Prior to joining Market Strategies in 2005, Erin was a senior researcher with Gartner Custom Research. She graduated cum laude from The Ohio State University with a bachelor’s degree in industrial design.
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Sil Lenart is a vice president in Market Strategies International’s Marketing Sciences Group, bringing more than 20 years of experience in quantitative research. In this role, he focuses on quantitative methodologies in market research, staying abreast of current developments in the academic and applied research communities and developing new designs, measures and techniques to better address client needs. He also provides day-to-day consulting in project design and analysis.
Sil’s expertise spans many areas in market research measurement, among them choice modeling in new product development, predictive modeling in customer satisfaction and the quantitative measurement of brand equity.
Prior to his career as a market research professional, Sil was a professor of political science at Purdue University from 1990 to 1997, teaching applied methods and statistics in the doctoral program. He has written numerous publications on the quantitative measurement of public opinion processes and political communication dynamics. He holds a master’s degree and doctorate in political science, specializing in quantitative methods and political cognition, from the State University of New York at Stony Brook and a bachelor’s degree in political science and communication from Carleton University in Ottawa, Canada.
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Jack Lloyd is a vice president in the Energy division of Market Strategies International. With more than 20 years of experience in market research and management consulting, he has led domestic and international projects for Fortune 100 clients in many industries, including energy, automotive, telecommunications, computers, financial services, pharmaceuticals, consumer products, airlines and the media. He is well versed in state-of-the-art quantitative techniques and has strong expertise in executive interviewing, focus group leadership and qualitative research. In addition, he is adept at translating complex research findings into practical strategic advice.
Throughout his career, Jack has helped clients address a full range of strategic marketing issues including customer loyalty and retention, market analysis and forecasting, branding/corporate reputation, segmentation, new product/service research and competitive analysis.
Prior to joining Market Strategies in 2002, Jack worked at leading companies, the most recent being Opinion Research Corporation where he served as associate director of brand research. He has also been: an independent consultant focusing on customer loyalty research and modeling, service quality/productivity improvement and brand research for energy utility clients; marketing research manager at Southern California Edison where he helped to prepare the company for competition in California's electricity market; and founder of IdeaNet, a website giving corporate strategists access to advice from leading business schools and consulting firms. Jack has also served The Futures Group (TFG, now part of Deloitte Consulting), a management consulting firm specializing in strategic market analysis and long-term planning for companies facing changing and uncertain conditions.
Jack earned an MBA from the Yale School of Management, where he concentrated in marketing strategy and quantitative methods. He also earned a master's degree in political science from York University in Toronto and a bachelor's degree in political science from Michigan State University.
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Jean Malarkey is a senior vice president in the Technology research and consulting division of Market Strategies International, coming to the firm via the merger with Doxus in 2007. Jean has conducted technology-related research for more than a decade. The majority of Jean’s work has focused on concept development and refinement of products ranging from digital cameras and printers to networking hardware and enterprise software licensing.
Jean is a seasoned qualitative research moderator with extensive business-to-business and consumer moderating experience. She has also conducted a broad range of quantitative research, including customer profiling and choice modeling. Many of Jean’s projects involve research in Europe, Asia and/or Latin America as well as the US.
Prior to 2004, Jean was vice president and manager of Gartner Custom Research's client services department.
Jean holds an MBA from Georgetown University and a bachelor of arts in comparative religion from Pomona College.
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Pamela McGill is a vice president in the Communications research division of Market Strategies International. Coming to Market Strategies through its merger with Flake-Wilkerson, Pam has 16 years of experience in the industry and previously held the title of director of research. In her current role, Pam works closely with clients to develop appropriate research studies to meet their needs. In addition to recommending individual projects, she strives to build partnerships with her clients to provide complete research programs to sustain them into the future.
Previously a senior consultant with another marketing research firm in Arkansas, Pam has worked with clients across a range of industries. Her familiarity with National Committee for Quality Assurance requirements has added value to healthcare research. At the same time, Pam has had significant involvement in telecommunications, utility and financial services research.
Pam graduated cum laude from the University of Arkansas at Fayetteville with a bachelor's degree in marketing. She also holds a master's degree in business administration from the same institution.
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Susan McIntyre is a senior vice president in the Healthcare division of Market Strategies International and has 18 years of market research experience in the healthcare industry. Susan is known for her comprehensive understanding of the issues facing health insurers, hospitals and health systems as well as innovative research design and insightful analysis.
Susan joined Market Strategies in 1999 and is responsible for designing and directing strategic market research projects and delivering actionable reports and executive presentations. Susan’s specialties include new product and service development, brand and communications development and tracking, customer satisfaction and loyalty measurement and customer web and telephone inquiry satisfaction.
Prior to joining Market Strategies, Susan served as corporate research manager for Regence, a leading health insurer in the Pacific Northwest, where she was responsible for customer satisfaction and loyalty, brand positioning, customer segmentation, product development and communications research as well as secondary research, competitive intelligence and forecasting.
Susan earned an MBA from Seattle University and a bachelor’s degree in business and marketing from Seattle Pacific University.
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Katy Palmer is a senior vice president in the Healthcare division of Market Strategies International. Katy has more than ten years of market research experience in the pharmaceutical industry and is known for her expertise in the therapeutic areas of central nervous system, women’s health and infectious disease. Her research specialties include advanced quantitative methodologies such as choice-based modeling, segmentation and message testing.
Katy is responsible for designing and managing strategic marketing research for pharmaceutical clients. Since joining Market Strategies in 2000, she has cultivated strong relationships with her clients through her commitment to delivering results that are insightful and actionable.
Katy has authored many articles on infectious disease in leading industry publications including Molecular Microbiology, Infection and Immunity and Journal of Infectious Disease. Prior to joining Market Strategies, she served Eli Lilly and Company as a market research consultant on an antidepressant team within the global market research department. While there, she was responsible for primary market research and forecasts of new products. Katy also served The MattsonJack Group as a pharmaceutical research analyst and consultant where she conducted market opportunity analysis, forecasting and licensing opportunity analysis.
Katy’s Ph.D. is in infectious disease from Washington University and she holds a bachelor’s degree in biology from Lake Forest College.
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Brad Perkins is a vice president in the Healthcare division of Market Strategies International and is responsible for directing research projects and consulting services with its pharmaceutical clients.
Prior to joining Market Strategies International in 2008, Brad was a Vice President at Harris Interactive where he focused on pharmaceutical and other healthcare clients.
Brad also extensive experience working in the pharmaceutical industry, starting with Astra-Merck Pharmaceuticals. He has held multiple positions within pharmaceutical sales, including hospital contracting and primary and specialty care sales. From these experiences, Brad brings a rich knowledge and deep understanding of the practical application of marketing strategy and tactics to his role. He also has a strong understanding of the decision dynamics within multiple treatment settings and situations.
Brad received his Bachelor of Science from Cornell University, with concentrations in Business Management and Marketing.
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Bob Rayner is a senior vice president in Market Strategies International’s Marketing Sciences Group (MSG). He is a statistician and econometrician with over 15 years of experience with advanced analysis techniques, including conjoint/discrete choice, marketing mix models, market segmentation, perceptual maps, and structural equations modeling. Over the last five years, Bob has led the analytical team at Market Strategies in over 65 conjoint/discrete choice and related new-product studies covering a wide range of study objectives, including demand forecasts, product optimization, and product line extensions.
As a senior statistician, Bob was the analytical team member in satisfaction research relating key drivers to overall satisfaction and retention/profitability.
Bob is a member of the American Marketing Association, the American Statistical Association, and the American Association for the Advancement of Science. He has earned a Ph. D. in statistics and management science from the University of Michigan, an MBA from the University of Utah and a B.S. in mathematics from the University of New Hampshire.
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Raymond Reno is a vice president and senior marketing scientist in Market Strategies International’s Marketing Sciences Group (MSG). Ray is recognized as a creative problem-solver who brings to Market Strategies an extensive training in analytics and methodology, as well as a keen understanding of the consumer and brand issues businesses face.
Ray specializes in the design of consumer segmentations and market frameworks, assessment of the differentiation of brand equities and the identification and quantification of potential brand value propositions. He has applied these techniques across numerous industries including telecommunications, financial services, insurance, pharmaceutical and healthcare.
Prior to joining Market Strategies, Ray served the Chicago-based consulting firms of McKinsey & Company and Envision as a marketing/branding expert within the pharmaceutical, insurance and service industries. He also served the University of Notre Dame as an assistant professor of social psychology for seven years.
Ray earned a Ph.D. and master’s degree in social psychology from Arizona State University as well as a bachelor’s degree in psychology and English from Adrian College.
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Shawn Wade, Ph.D., has joined Market Strategies International’s global Healthcare division as a vice president. In this role Shawn leads the company’s new Los Angeles office, and is responsible for its Specialty Pharmaceuticals Practice, including Oncology.
Shawn previously was a senior vice president in healthcare research for Harris Interactive where he supervised research teams for a variety of clients in the pharmaceutical industry. He has also managed research projects in such fields as biotechnology, oncology, inflammation and nephrology in the U.S., Europe and within the emerging countries worldwide.
In past roles Shawn managed a TIME/CNN political poll. Along with his expertise in healthcare market research and consulting, he has managed primary research in such industries as entertainment, CPG and public relations.
Shawn has a doctorate in political science from UCLA, where he served as an assistant professor for two years. He is the co-author of various manuscripts in peer review journals related to healthcare topics. He also has a Master’s Degree in Developmental Economics and a Bachelor’s in Political Science from the University of California at Riverside.
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