History

Market Strategies International was founded in 1989 by six market research professionals. Since then, the company has grown to more than 325 senior consultants, researchers, statisticians and project managers, as well as 1300 part-time team members. Market Strategies International is a full-service market research and consulting firm with extensive experience in the communications, energy, financial services, healthcare, and technology sectors. Our staff is comprised of consultants, researchers, statisticians, and project managers that specialize in the areas of customer satisfaction and loyalty, market opportunity assessment, market segmentation, message and communications testing, usability evaluation, and brand assessment and management. Founded in 1989, Market Strategies is the 16th largest research firm in the U.S. according to “Honomichl Top 50,” published in the June 2009 issue of Marketing News.

Industry Specialties

Market Strategies International is committed to being a valued, strategic research partner for our clients to help them successfully address their business challenges. We have extensive experience across multiple industries including communications, energy, financial services, healthcare and technology, as well as governmental, social and academic partners. 

Market Strategies’ subject matter experts are available to speak on a wide range of topics within the industries we serve. To inquire about our experts or to schedule a time to speak with them, please email us and we will respond shortly.

Research Specialties

The primary types of projects handled across our various divisions include, but are not limited to: customer satisfaction measurement, market opportunity assessment, communications assessment, issue and policy strategy, usability assessment, and brand development and management.

Methodologies

Market Strategies International's researchers have extensive experience in a full range of quantitative and qualitative methodologies including telephone surveys, online surveys, multi-mode studies, focus groups, telefocus groups, one-on-one in-depth interviews and Perception Analyzer^® groups.