White Paper
In his January 2010 white paper, Dr. Reg Baker, chief operating officer of Market Strategies International, offers a framework for evaluating online versus telephone as a data collection method. Dr. Baker examines the pros and cons of these competing methods, including survey goals, accuracy and bias, to help researchers consider the criteria essential to making an informed decision.
Published Article
Market Strategies’ COO Reg Baker contributed to Marketing News about the importance of employing local help in order to effectively conduct research and market around the world. In the article, “Live Like Locals,” from the August 30, 2009, issue, Reg talks about how Market Strategies accomplishes this and offers advice on what to look for in a successful partnership.
Interview
Market Strategies COO Reg Baker, Ph.D. recently discussed the impact that cell phone-only households are having on today's telephone research with Research magazine. The 10-minute audio interview provides guidance on how to collect and measure this data from one of the world's foremost experts on global market research trends.