Solutions

Our Ph.D. marketing scientists employ powerful proprietary tools in customer satisfaction and loyalty, brand management, market opportunity assessment, communications and more.

Methods & Analytics 

Exacting, proven survey methodologies and science underlie how we design research programs, ask questions, collect data and analyze results—yielding insights that solve unique business challenges. 

Usability Evaluation

Our usability and human factors experts excel at making your business processes and customer touch points efficient and effective for your customers. 

White Paper

Choosing Between Telephone and Online for Survey Data Collection

In his January 2010 white paper, Dr. Reg Baker, chief operating officer of Market Strategies International, offers a framework for evaluating online versus telephone as a data collection method. Dr. Baker examines the pros and cons of these competing methods, including survey goals, accuracy and bias, to help researchers consider the criteria essential to making an informed decision.

Published Article

Live Like Locals

Market Strategies’ COO Reg Baker contributed to Marketing News about the importance of employing local help in order to effectively conduct research and market around the world. In the article, “Live Like Locals,” from the August 30, 2009, issue, Reg talks about how Market Strategies accomplishes this and offers advice on what to look for in a successful partnership.

Interview

Cell Phone-Only Households Impact Telephone Research

Market Strategies COO Reg Baker, Ph.D. recently discussed the impact that cell phone-only households are having on today's telephone research with Research magazine. The 10-minute audio interview provides guidance on how to collect and measure this data from one of the world's foremost experts on global market research trends.

Market Strategies’ U.K. & U.S. Study Highlighted in American Banker

March 3, 2010 – The March 1, 2010 issue of American Banker and its sister publication, U.S. Banker , prominently featured Market Strategies’ recent self-funded study, “Consumer Reactions in the U.S. and U.K. to the Global Financial Crisis.

Market Strategies International Spins Off Perception Analyzer Business

January 27, 2010 – Market Strategies International has announced that it has spun-off its signature Perception Analyzer business, MSInteractive, which develops and markets the industry-leading Perception Analyzer system.

SCAM ALERT

An organization with no connection to Market Strategies has been sending fraudulent checks to consumers appearing to come from Market Strategies, along with a letter asking those consumers to engage in a mystery shopping program. This is a scam and not a legitimate business proposition. These are not Market Strategies checks and Market Strategies has not authorized that letter and is in no way involved in that shopping program. Anyone receiving such a mailing should not attempt to deposit or cash the check or in any way attempt to follow the instructions in the letter, but rather should instead click here  to file a mail fraud complaint with the U.S. Postal Service.

Marketing Week’s 7th Annual Retail Financial Services Research and Insight Conference

January 27-28, 2010
London, England
 
Mark Willard and Leona Foster to present latest research findings on consumer confidence in the US and UK.