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Solutions & Methods

Solutions

Our Ph.D. marketing scientists employ powerful proprietary tools in customer satisfaction and loyalty, brand management, market opportunity assessment, communications and more.


Methods & Analytics 

Exacting, proven survey methodologies and science underlie how we design research programs, ask questions, collect data and analyze results—yielding insights that solve unique business challenges. 


Usability Evaluation

Our usability and human factors experts excel at making your business processes and customer touch points efficient and effective for your customers. 

Knowledge Center

IVR-ASR Energy Benchmarking Report

The 2008 IVR-ASR (Interactive Voice Response and Automated Speech Recognition) Energy Benchmarking Report that examines and ranks the effectiveness of systems developed by energy companies is now available.



Identifying Customers for Self-Service Channels via MSInnovation

One of the nation’s largest property and casualty insurance companies requested assistance from Market Strategies International in developing an approach to direct sales and self-service via new channels. After assessing the client’s goals a team of experienced market research professionals recommended a discrete choice-based conjoint analysis.



Maximizing a Company’s Brand Strength

Determine optimal brand architecture for a product being developed by a sub-branded company whose corporate parent brand has been steadily overshadowing its own brand equity.



News

Market Strategies’ Corporate Growth Featured in The Detroit News

July 18, 2008 – Market Strategies was recently featured as one of Southeastern Michigan’s fastest growing companies in an article that ran in the July 18 edition of The Detroit News.

Retail Clinics: A promising sign for a healthy future

June 2, 2008 – More consumers are visiting retail clinics and viewing them as acceptable alternatives to traditional healthcare delivery methods according to the second wave of the annual Market Strategies Retail Clinic Consumer Tracking Study.

Gift Card Appeal Remains Strong and Continues Growth

May 20, 2008 – This press release details an interesting and industry-first survey that included a segmentation analysis commissioned by First Data Corporation, with the help of Market Strategies International. The survey reveals detailed information on trends in who buys gift cards, when they buy them, for what reasons and more. The study is being used by First Data Corporation as a way to promote industry expertise in the gift card field to their clients.

Events

The Market Research Event 2008

October 13-16, 2008
Anaheim, CA

Presentation: “Web Survey Design: The Emerging Research Record”
By: Reg Baker, Ph.D.


ESOMAR Panel Research 2008

October 21-23 2008
Dublin, Ireland

Presentation: “Without a Net” – Making business decisions from online panel data
By: Reg Baker, Ph.D.


 
 
 

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